Age of Propaganda: The Everyday Use and Abuse of Persuasion Psychologists Pratkanis and Aronson present a thorough overview of how individuals and. AGE OF PROPAGANDA. The Everyday Use and Abuse of Persuasion. REVISED EDITION ANTHONY R. PRATKANIS and ELLIOT ARONSON University of. Anthony R. Pratkanis is a researcher, author, consultant, media commentator and a professor of He is best known for the best selling books Age of Propaganda: The Everyday Use and Abuse of Persuasion co-authored with Elliott Aronson;.

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Another way to persuade folks is to get them to spread your message, and then turn around and ask them if they applying those principles in their daily lives — booyaaa! As simpler and simpler persuasion devices are used, people become increasingly prztkanis informed and sophisticated about civic matters.

Pratkanis has consulted for civic groups, government and law enforcement agencies, regulatory bodies and the United States Military.

The book does a great job of identifying the various forms and persuasion and the 4 persuasion phases: Either I am an expert, or I believe passionately in the stance I have taken.

Many of the persuasion techniques and studies I was familiar with, though I did learn some things and took notes. They slowly committed themselves. It’s a must-read for anyone subjected to advertising or political campaigning. I found it was very thought-provoking and highly relevant.

Age of Propaganda

The first step is take control of the situation and establish a favorable climate for the message that is called pre-persuation. Highly readable and highly recommended. Expectations for news programs should be much different from what you get from an action packed thriller with Tom Cruise as the protagonist. Academic book for sure. Although you would expect it to be somewhat harder and more complex, its not. I will re-read prattkanis and use for future study. To view it, click here.


Pratkania 20, Lungu Stefan rated it it was amazing. Books by Anthony R. As well as being the co-author of a number of scientific papers and editor of journals, Pratkanis is the co-author or editor of 6 books.

Anthony Pratkanis – Wikipedia

We’re featuring millions of their reader ratings on prkpaganda book pages to help you find your new favourite book. Defiantly recommend the book to open your eyes for deceiving persuasion The book is virtually balanced in terms of handling the propaganda concept and practices; it looks at propaganda not only as a cleaver deception played from the politicians but also played in every day social activities advertisers, preachers, organizations planners and so forth.

Brief Limited preview – His research program has investigated such topics as the delayed effects of persuasion, attitudes and memory, groupthink, affirmative action, subliminal persuasion, mass communications, source credibility, persuasion pratkkanis democracy, economic fraud, the use of influence in international co Propagandda R.

I wish the topics were organized a little bit better to summarize or group different forms of persuasion a little better. Pratkanis earned his Ph.

Age of Propaganda: The Everyday Use and Abuse of Persuasion

It is one way various religions and marketing firms have been able to take advantage of people. I use this to teach a course in “media criticism” and I enjoy working with the class on this one. Lastly, when it comes to delivery, decide to use the one-sided or two-sided. Jan 29, James Andersen rated it really liked it Shelves: The result is an ignorance spiral–a cynical populace bombarded with more and more thoughtless propaganda that they have less and less skill and inclination to process and ability to understand.


Mistakes Were Made But Not by Me by Carol Tavris and Elliot Aronson Through studies and anecdotes, these blinks explain why, when we make mistakes, we often come up with self-justifications instead of admitting the mistakes to ourselves.

The text was easy to read and engaging, but a little verbose in making it conversational. I have to say I am glad I did this assignment because, the information in this book [just from the 2 chapters I read] is something we should all have to read about.

My library Help Advanced Book Search. This book is about everyday use and abuse of persuation. This review has been hidden because it contains spoilers. Always ask yourself, “What are the arguments for the other side?

We use cookies to give you the best possible experience. Return to Book Page. Jul 29, David rated it liked it Shelves: How to Become a Cult Leader. It would also be helpful to repeat key phrases often.

Dec 06, Fabrizio Stucchi rated it it was amazing. When you do the research on cults and other organizations where their followers committed atrocious acts in the name of religion, you realize they did not get there overnight.

Jul 10, Ben rated it liked it. To ask other readers questions about Age of Propagandaplease sign up.